Nonprofit & CommunitySenior Manager, Communications & Engagement
Sea to Sky Community Services Society
2025 – Present | Squamish, BC
- Direct marketing, communications, and engagement strategy as part of the senior leadership team, advising the Executive Director and Board on best practices, strategy, and issues management.
- Led marketing and communications for an integrated fall fundraising campaign that grew donations 104% over the previous year, the most successful fall campaign in the organization’s history.
- Directed a digital transformation and accessible website redesign spanning 43 programs and services, with a focus on accessibility to help serve clients and users with diverse needs.
- Modernized digital intake and data collection systems, and helped move all referral forms from PDFs to streamlined, consistent online forms, improving accessibility and mobile-friendliness.
- Built and maintained relationships with municipal, provincial, and federal government officials, funders, and community partners to advance policy, funding, and advocacy priorities.
- Translated complex social issues into clear, plain-language, audience-centred content for media, donors, and community stakeholders, shaping executive and advocacy communications.
- Led community engagement and education on the Child and Youth with Support Needs funding changes for families, caregivers, community partners, government, and media.
- Partnered with Foundry Sea to Sky in Squamish and Pemberton, providing communications and marketing support and issues management for their teams.
- Directed the organization’s brand, marketing, communications, and engagement strategy as part of the senior leadership team, owning budgets and managing agency, contractor, and partner collaborations.
- Developed systems and workflows that improved communications team productivity by 75% while achieving a near 30% reduction in contractor labour costs.
- Led the development and launch of an organization-wide intranet connecting 230+ staff across multiple locations to initiatives, resources, and internal communications, strengthening engagement and cross-team collaboration.
- Built a digital strategy that lifted social media engagement 167% and clicks 34%, while reducing digital advertising spend by 77%.
Education & ResearchMarketing & Media Relations Strategist
University of British Columbia, Faculty of Forestry
2023 – 2025 | Vancouver, BC
- Grew media coverage 157%, with earned stories in The New York Times, TIME, Forbes, The Globe and Mail, and CBC, among others.
- Leveraged brand partnerships with Apple, Swatch, Mastercard, and Audemars Piguet to highlight real-world applications of cutting-edge research.
- Helped drive a 113% rise in info-session attendance and 69% growth in organic web traffic.
- Led marketing, communications, and media relations for the launch of the Centre for Wildfire Coexistence and the 2024 Wildfire Coexistence in BC: Solutions Symposium.
- Led communications for the launch of the Bachelor of Indigenous Land Stewardship, built a robust online Indigenous student portal, and ran an email campaign with BC Indigenous communities, schools, and career advisors.
- Drove a 101% rise in Google CPC traffic, 200%+ growth in Meta CPC traffic, and a 61% increase in SEO-focused web content.
- Rebranded the faculty’s internal newsletter, reaching a 40% open rate and 11% click-through.
- Developed a crisis communications strategy for the faculty, drawing on a 2023 Certificate in Crisis Communications from the Northern Alberta Institute of Technology.
- Built out communications processes and workflows, and led planning for a five-person marketing and communications team.
- Directed integrated communications for major research partnerships and funding announcements, developing strategic briefs and aligning communications, student services, central media relations, and faculty leadership.
- Coached faculty and institutional leadership on media training and science communications, translating dense research into stories that land with media, government, donors, and the public.
- Trained and coached junior staff and incoming Work Learn students, developing them into strong, productive members of the team.
Education & ResearchCommunications Consultant (6-month contract)
Duklas Cornerstone Consulting
2022 – 2023 | Toronto, ON
- Directed bilingual (English/French) communications for the rollout of MyCreds, Canada’s national digital credential network.
- Built the governance frameworks, project plans, and workflows that coordinated the implementation of MyCreds at colleges and universities across the country.
- Led marketing and communications for the 2023 Ontario Virtual Skills Passport Showcase event and live stream in Toronto, partnering with the Ontario Ministry of Colleges and Universities.
- Translated complex digital identity concepts, including Self-Sovereign Identity and Verifiable Credentials, into clear messaging for institutional and public-sector audiences.
- Guided a portfolio of colleges and universities in rolling out MyCreds, providing implementation, communications, and change management facilitation.
- Worked with college and university partners across the country to coordinate stakeholder engagement and communications workflows for the rollout.
Education & ResearchCommunications Consultant & Copyeditor
BC Campus
2020 | Victoria, BC
- Produced accessible, policy-facing resources supporting equity, inclusion, and mental health initiatives across B.C.’s post-secondary sector.
- Copyedited guides and manuals on disability rights, LGBTQIA2S+ inclusion, Indigenization, and COVID-19 mental health support.
- Worked with subject-matter experts to produce plain-language, policy-facing resources for B.C.’s post-secondary institutions.
- Supported equity, inclusion, and mental health initiatives through accessible written materials and careful copyediting.
TechnologyCopyeditor
NiceJob
2020 | Vancouver, BC
- Freelance copyediting and editorial support.
- Edited SEO-focused blog posts to drive audience engagement and support business development.
- Applied search-optimized editing practices, including clear structure, keyword-aware headlines, and plain-language copy, to help content reach and resonate with its audience.
- Edited and polished content for clarity, consistency, and brand voice ahead of publication.
PublishingMarketing & Publicity Manager
Rocky Mountain Books
2017 – 2022 | Victoria, BC (remote)
- Owned marketing, media relations, and brand strategy for 35+ outdoor and mountain-culture titles annually.
- Built partnerships with Arc’teryx, the Banff Centre Mountain Film and Book Festival, and the Vancouver International Mountain Film Festival, building these relationships to raise the profile of the brand through brand association while creating sales opportunities.
- Created and hosted the Think Outside podcast, praised by the Association of Canadian Publishers as an engaging way to connect the industry.
- Led marketing and media relations for the best sales year in the company’s 50-year history, in the 2019–2020 fiscal year.
- Built a publicity strategy that increased media hits 359% and top-tier media hits 330% in four years, through sustained relationship-building with provincial, national, and international media.
- Planned and executed national campaigns across print, digital, social, retail, and events, and managed key retail and distribution partner relationships.
- Coordinated media pitches, advertising plans, award submissions, and festival attendance, with outreach to media, the education sector, specialty retailers, and film optioning agents.
- Created a social media strategy that included outreach to influencers, top-tier traditional media, and trade media publications to increase author and brand awareness.
- Coached authors, many of them established outdoor athletes and adventurers, on marketing, self-promotion, and media relations, helping them build their personal brands and increase book sales.
- Developed creative content for radio, television, print, marketing collateral, signage, and digital campaigns, working with the Art Director to keep materials polished and on brand.
- Tracked media coverage for post-campaign analysis and presentation.
Nonprofit & CommunityCommunications Specialist (1-year contract)
Journalists for Human Rights
2020 – 2021 | Toronto, ON (remote)
- Built brand and communications strategy for Press Forward, a new nonprofit supporting and advocating for independent journalism.
- Advised the Board on advocacy communications, including policy letters on Bill C-18 (Online News Act).
- Developed membership criteria and coordinated letters to the editor on funding for independent media.
- In consultation with the Board, managed internal and external brand development, voice, and communications.
- Ran strategic planning and creative briefing sessions with the Board of Directors.
- Led outreach and engagement of association members, and consulted the Board through branding and website development.
Nonprofit & CommunityMarketing & Communications Specialist
Arts Whistler
2016 – 2019 | Whistler, BC
- Grew the Whistler Children’s Festival Media Mentor Program’s applicants 400% and expanded it into a Shaw TV collaboration.
- Managed content, editing, and production of the quarterly Arts Scene publication, and brought the Sea to Sky arts community into one collaborative campaign, bringing arts and culture to the forefront of a sports-centric town.
- Served as lead copyeditor of grants, press releases, and all external communications.
- Guided seasonal arts, culture, and heritage campaigns across Lions Bay, Squamish, Whistler, and Pemberton, including Culture Paths, membership drives, and a new shoulder season festival called “Fall for Arts.”
- Spearheaded all communications for the 2016 rebrand from Whistler Arts Council to Arts Whistler, developing a new brand voice and training staff on branding, communications standards, and policies.
- Built integrated marketing and communications strategies with government and community partners, growing audience engagement, ticket sales, membership, and donor support.
- Worked with contractors to produce video and photo content for creative marketing campaigns.
Government & First NationsCommunications Consultant
Líl̓wat Nation
2022 – 2024 | Mount Currie, BC
- Wrote and edited annual reports communicating governance priorities, financial reporting, and community impact ahead of the AGM.
Government & First NationsMedia Relations Consultant
Union of BC Municipalities AGM
2022 | Whistler, BC
- Ran the media room, coordinated interviews between provincial media and elected officials, and provided live social media coverage of key policy sessions.
- Directed media relations and press conference logistics for the Premier of British Columbia and other elected officials.
Media & BroadcastingNews Anchor, Radio Announcer, & Producer
Bell Media, Rogers Media, and Accessible Media Inc.
2011 – 2016 | Victoria & Whistler, BC
- Produced and presented news, sports, and current affairs across CFAX 1070, KOOL FM, and Mountain FM.
- Created the CFAX Community Connection live segment, which brought an announcer out into the community to do live hits from our community partners’ locations, and led promotions teams through a Bell Media rebrand.
- Worked on the campaign that raised over $100,000 for pediatric cancer research through Tour de Rock promotions.
- Led 50+ volunteers and staff in Fan Fest, a touring Canadian music festival.
- At Mountain FM, created a training manual for new announcers and emceed local events including the Whistler Film Festival, World Ski and Snowboard Festival, and the Whistler Outdoor Summer Concert Series.
- At Accessible Media Inc. (2014), voiced, edited, and produced a nightly news package for audiences with visual disabilities, including AMI Sirius satellite radio.
- CFAX 1070 (2012 – 2014): researched, wrote, and presented live news and sportscasts during the afternoon drive show, working cross-functionally with our CTV news reporters to meet tight deadlines.
- Wrote and produced CFAX Sunday, a two-hour “best-of” podcast highlighting top news stories and talk show interviews.
- Provided technical and digital production for talk shows, and helped develop daily program ideas for CFAX 1070’s afternoon drive show.
- 107.3 KOOL FM (2011 – 2014): prepared and delivered a topical Hot AC radio program, and wrote and produced the KOOL Top 40 Countdown with celebrity interviews and local stories.
- Helped write proposals that won radio promotional rights to high-profile concerts, and organized artist meet-and-greets and red carpet interviews for live broadcast.
- Managed a team of promotional staff and interns for CTV, KOOL FM, and CFAX 1070 through the rebrand to Bell Media.
- Mountain FM (2015 – 2016): produced and hosted a live radio program on mountain culture, sports, and community events, with interviews of well-known athletes, musicians, filmmakers, and community ambassadors.
- Booked studio guests, used social media to extend interviews and on-location segments, and completed monthly programming reports for the CRTC.
Media & BroadcastingVoiceover Artist
ARUCC MyCreds, Whistler Chamber of Commerce, Fido, Earl Education
Ongoing | Canada
- Voiced instructional and promotional videos for MyCreds, including SAIT, Centennial, Toronto Metropolitan University, and the University of Lethbridge.
- Voiced a membership promotional video for the Whistler Chamber of Commerce.
- Voiced Fido ads for the World Ski and Snowboard Festival.
- Voiced ESL training exercises for Earl Education.
Media & BroadcastingCamera & Production Assistant
NBC Today Show
2010 | Vancouver, BC
- Supported the Today Show producers and camera crew during Vancouver 2010 Olympic Games coverage at Grouse Mountain, including audience logistics, talent coordination, and equipment.
Events & ProductionField Producer & Emcee
World Ski and Snowboard Festival
2016 – 2018 | Whistler, BC
- Produced live athlete interviews from the pit of the Big Air competition broadcast.
- Co-emceed the main stage Live Music series, introducing international artists, and hosted the Rail Jam competition.
- Coordinated with the executive producer, camera crew, and announcers to bring live interviews and athlete reactions to air after each Big Air run.
Events & ProductionProduction Lead & Artist Liaison
Whistler Summer Concert Series (Brand Live)
2017 – 2024 | Whistler, BC
- Served as the lead liaison between artists, technical crews, and municipal partners on high-profile outdoor concerts, hosting the artists and solving problems on site in real time.
- Wrote and won the production RFP that led to a five-year contract renewal with the Resort Municipality of Whistler.
Events & ProductionGuest Services Leader / Hospitality Supervisor
Canoe Brewpub
2008 – 2010 | Victoria, BC
- Built out a hotel Concierge Guest Referral and Rewards Program.
- Managed staffing and labour budget for 80+ employees.
- Motivated staff to meet sales targets in line with the company’s strategic marketing plan.
- Led engaging tours of the heritage building and micro-brewery for guests, large tour groups, and corporate events.
VolunteerMedia Rider
Cops for Cancer Tour de Rock
2013 | Victoria, BC
- Rode 1,200 km across Vancouver Island, helping raise $1.175 million for pediatric cancer research and Camp Goodtimes.
- Reported on the team’s progress on air and on KOOL FM, CFAX 1070, and CTV, wrote rider biographies, and promoted fundraising events on social media.
- Served on the Vancouver Island Media Committee, presenting and executing media strategies to promote the event.
- Reported from the road and through eight months of training and fundraising.
VolunteerRider & Fundraiser, The Ride to Conquer Cancer
BC Cancer Foundation
2012 | Vancouver, BC
- Rode 250 km from Vancouver to Seattle, individually raising $2,500 for pediatric cancer research.
VolunteerPhotographer / Digital Content Producer
Voluntario Global
2014 | Buenos Aires, Argentina
- Photographed kindergartens and orphanages and wrote articles to help the NGO raise funding and awareness.
- Wrote articles alongside the photography to help solicit funding for the NGO’s projects.
